Two Sides: The Smart Growth of a Multichannel Reseller

Two Sides was born in 2021 from the idea of two brothers. In just a few years it has gone from the basement of their home to a 1,000 m² warehouse, with a catalogue of hundreds of products sold across 6 marketplaces. We sat down with Thomas Baldan, one of the two co-founders, to hear about the journey and the role ZonWizard played along the way.

Interview with Thomas Baldan, co-founder of Two Sides

How did Two Sides start and how did you grow?

We're two brothers. We started in 2021 reselling third-party brands, mostly home products, in Italy only. Then we expanded into other categories. From day one ZonWizard was our foundation: we needed it for the tax side, the daily takings, and that's exactly how we got in touch with you.

You can see the growth physically too. We started in the basement of our home, then a warehouse office of about 80 square metres where we were cramped, with the pallets basically all outside. Today we have a unit of almost 1,000 square metres in the Jesolo area: at last everything has its place.

Do you have your own brands too?

Yes, two private labels: we created Florapet, supplements for animals, and acquired a brand of children's products. Alongside these we hold a few sales exclusives, which give us consistency and market protection. But our core business remains the reselling of third-party brands.

We sell on Amazon, eBay and TikTok, both FBA and FBM. For us it's decisive that ZonWizard adapts to both models, retail and private label, without forcing us to switch tools.

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Three people on site, six around the world

Our strength is being lean. On site there are three of us, but we have six people working remotely, every day.

Jesolo is a tourist area, not exactly the place where you easily find technical people for this kind of work. Looking for them around the world, and working smart, is more convenient and effective for us. It's also why we want everything inside a single piece of software: with ten different programs it would be unmanageable, both for the costs and for the people who work with them.

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From Excel spreadsheets to data under control

Our operations rest on three pillars, won one at a time.

The first is tax: the daily takings used to create huge problems for us, and that's the reason we came to ZonWizard.

The second is reordering. Before, we lived on Excel: downloading the data, checking product by product, looking at the last seven days of sales on Amazon. Managing a private label, where you follow your ten products, is one thing; managing by hand a huge, constantly moving catalogue is another.

The third is margin monitoring. The critical point isn't evaluating a product to resell, but keeping an eye on the repricer: making sure the logistics don't change and that there are no inconsistencies. Seeing it from the dashboard lets you spot a problem in an instant. The basis of everything is one single thing, and we look after it almost obsessively: the product cost, which changes from purchase to purchase. I can buy the same item twice in a month at two different prices: if that figure is up to date, every downstream check is reliable. That's why we work every day on the Inventory View and the Profit Table.

Without ZonWizard: half a week

of one person's time was eaten up by margin checks and weekly reordering.

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With ZonWizard: every day

The same checks have become a quick daily routine, and that time has gone back into growing the business.

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500+

products always active, out of an inventory of 1,000 SKUs across 6 marketplaces. A catalogue that, with Excel spreadsheets and manual downloads, simply can't be governed.

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My daily routine (and a "friend" who reads the numbers with me)

I use ZonWizard mostly for orders and for the company's margins. Prices, costs and tax I delegate to two dedicated people, who manage the information from the reports on their own.

Every day one person downloads the profit report for the day and the previous seven, rechecks the margins and makes the small adjustments needed: a change of logistics, a price tweak. The same goes for the private label advertising: working out the real TACOS by hand would be unthinkable, while with one click we can see whether we're spending too much or whether we can raise the selling price.

Then there's something I love: I quickly download inventory, the profit table and the orders table, and cross-reference everything with artificial intelligence.

My best friend, artificial intelligence, has by now seen so many ZonWizard profit reports...

That way I get the returns report and understand which products cause the most problems or go out of stock most often. With Amazon's logistics report alone I'd never have this completeness: in Seller Central, for a specific figure, you sometimes have to cross-reference three or four different reports. I stay on the big picture, looking at the numbers to decide where to correct. And now that the tables sort the way I want and download in a flash, I compare different periods with no waiting. ZonWizard, for me, is my daily bread.

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Less software, more control

We've tried almost every tool out there. At first each one did just one thing: one for tax, one for margins, one for repricing. We had six or seven of them active. Today we've cut them down drastically, and we're leaner: with a single subscription we have the sections we need, right down to the account status. We moved to the three tools almost immediately: about a month with the first, then the full package.

There's also the Refunds section, and here I'll be down to earth: the other services charge you a percentage of what they recover, you don't. From that section we recover between 30,000 and 40,000 euros a year: money that, if you don't catch it, ends up given away to Amazon.

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A curious anecdote: five months of emails with UPS

When we were still in the basement, with the volumes of back then, we bought from a supplier we thought was Italian. Instead a UPS shipment turned up with a nice little letter attached for 5,000 euros of customs duties, because the goods came from the USA. We didn't accept it, and so began five months of constant emails with UPS, which kept asking us for duties on an order we hadn't shipped ourselves. An exhausting business. In the end we won and they closed the case.

ZonWizard's customer service gets things solved. That's the real difference compared to other services. We've appreciated it since day zero. With all these technicalities, if there's no one on the other side who really knows the technical subject, even the best software counts for little. And the videos and interactive support added over the years have greatly cut the time between question and answer, which stays short anyway.

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The Future of Two Sides

For the private label we're aiming at European expansion, UK excluded. For retail, on the other hand, having the Pan-European already well covered, we want to enter the UK too, with logistics and stock dedicated to that market. It's our next step within the year, knowing that Amazon often changes the rules and has to be followed closely.

The right direction, for a company like ours, is the one you're taking: importing into ZonWizard the data from outside Amazon too, so as to have everything in one place without wasting money but above all time.

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Thank you Two Sides

Thank you, Thomas

Thanks to the whole Two Sides team for the honesty with which they told us about their journey, from the basement of their home to a 1,000 square metre warehouse. Stories like this remind us why we keep building ZonWizard together with our users.

Very kind of you, it was a real pleasure, thank you. You know that for anything at all we're just a message away. See you soon!