When you think about selling on Amazon, you usually think of how you can reach a larger range of retail customers in a more efficient and direct manner.
However, besides being dedicated to private consumer sales, Amazon is also a dinamic marketplace where you can reach out to your business clients as well.
We have discussed the phenomenon of fake reviews on Amazon several times on our site, sharing various, simple but efficient methods for spotting them with our readers .
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According to the latest statistics drawn up in the 2021 Report on the Italian SME’s selling on Amazon, published by the same e-commerce giant, at the end of 2020 there were more than 18,000 companies present on the marketplace, busy selling their products on the commercial platform. 4,000 of these exceeded the €100,000 turnover threshold for the first time, whilst the sales of 2,000 of them actually reached and exceeded the 1million euro mark.
As of the 1st of July 2021, the massive reform of the EU VAT rules has entered into force in Europe and has introduced important changes especially for e-commerce and cross-border sales activities.
One of the reasons why Amazon is so appreciated by consumers is given by its generous refund policy. After all, it’s no secret that the marketplace is very sensitive to their customers’ needs and expectations, to the point of allowing them to return a product – either for a refund or for a substitution – in an easy way and without having to give any motivation.
Amazon Renewed is the program that allows vendors to sell their certified and high-quality refurbished products to Amazon customers world-wide. It is exclusively accessible to sellers who meet the minimum requirements for quality standards, and can furnish products that look new and are fully functioning, but that have been renewed.
Obtaining fake reviews on Amazon is prohibited but, despite this be well-known, there are many vendors that try to get positive assessments for remuneration, thus watering down the real ratings on the quality of one’s product.
