When you think about selling on Amazon, you usually think of how you can reach a larger range of retail customers in a more efficient and direct manner.
However, besides being dedicated to private consumer sales, Amazon is also a dinamic marketplace where you can reach out to your business clients as well.
In case you have adhered to Amazon’s billing service ZonWizard will automatically capture the invoices and credit notes issued, if not, you will have to manually insert the invoices (or credit notes) into the software upon issuance.
Handling stock is an important issue for any seller, both for those who use Amazon’s warehouses and for those who have their own logistics network.
However very few sellers have a clear view of how to optimize the warehouse levels of their products whilst reducing their handling costs to a minimum.
One of the reasons why Amazon is so appreciated by consumers is given by its generous refund policy. After all, it’s no secret that the marketplace is very sensitive to their customers’ needs and expectations, to the point of allowing them to return a product – either for a refund or for a substitution – in an easy way and without having to give any motivation.
Amazon Renewed is the program that allows vendors to sell their certified and high-quality refurbished products to Amazon customers world-wide. It is exclusively accessible to sellers who meet the minimum requirements for quality standards, and can furnish products that look new and are fully functioning, but that have been renewed.
Obtaining fake reviews on Amazon is prohibited but, despite this be well-known, there are many vendors that try to get positive assessments for remuneration, thus watering down the real ratings on the quality of one’s product.
Amazon has recently launched its Intellectual Property Accelerator in Italy, France, Germany, Spain, Netherlands and the United Kingdom, as well as it already has in most of the other principal European markets in which it has been long operating. It is an interesting program through which Jeff Bezos’ company stands alongside small and medium-sized businesses with the aim of simplifying the registration of trademarks, protecting them against counterfeit goods and, consequently, by improving the legal defense of intellectual property.
Online selling is international by its very nature, and this may sometimes lead to confusion in sellers who aren’t able to clear up their doubts not even turning to their accountants for advice. Let’s say it clearly, sellers and accountants speak different languages.
Since this is a guide for sellers, we will strictly avoid bureaucratic jargon and we will use practical examples.